EatKinda Co-Founder Named to Forbes 30 Under 30 Asia List
May 19, 2025
We’ve got some exciting news to share — our co-founder and CEO Mrinali Kumar (aka Milli) has been named to the Forbes 30 Under 30 Asia list for 2025! 🎉
This is a huge honour and a pretty big moment for our little cauliflower-powered company. Forbes recognised Milli for her work turning cosmetically imperfect cauliflower into creamy, plant-based ice cream — and for helping build a bold new category for climate-resilient indulgence.
“This isn’t just a personal milestone,” says Milli. “It’s a chance to showcase the incredible innovation coming out of Aotearoa, and what’s possible when you build with purpose from the ground up.”
A Global Vision Born in Aotearoa
EatKinda was co-founded by Milli in 2020 while she was studying food technology at Massey University. Alongside plant-based chef Jenni Matheson, the duo set out to do something wild: create a plant-based ice cream that wasn’t just better for you and the planet — but actually delicious.
In 2023, EatKinda launched into 120 supermarkets across New Zealand, built a growing community, went viral on socials, and caught the attention of markets around the world. Since then, we’ve been working behind the scenes to scale EatKinda for the U.S., where bigger infrastructure and demand can help us create an even bigger impact.
Impact We’ve Achieved So Far
From watching kids eat ice cream for the first time, thanks to our allergen-friendly recipe (no dairy, gluten, soy, or nuts) to:
✅ Saving 2,900 kg of cosmetically imperfect cauliflower from going to waste
✅ Preventing the use of over 45,000 plastic tubs through 100% home-compostable packaging
We’re proud of what we’ve built so far, and we know it’s just the beginning.
What’s Next?
While we’ve currently paused NZ operations to focus on international growth, this Forbes recognition is fuel in the tank. We’re actively working to bring EatKinda to shelves in America — and beyond.
We’re currently seeking manufacturing, distribution, and investment partners who share our vision and want to help scale EatKinda.
Stay tuned — and thank you, as always, for being part of our journey. 💛
EatKinda Whānau
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Congratulations to the EatKinda Co-Founder for being named to the Forbes 30 Under 30 Asia list. This recognition highlights innovation, sustainability, and strong leadership in the food industry. It is inspiring to see startups pushing boundaries and creating healthier alternatives for consumers. Achievements like this motivate entrepreneurs worldwide to think bigger and act smarter. Just like innovation in food, businesses such as cheap digitizing embroidery services are transforming traditional industries through affordability and quality. Wishing continued success and growth ahead for the EatKinda team as they expand their impact globally. Their journey shows dedication resilience and a clear vision forward.
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