top of page


EatKinda Co-Founder Named to Forbes 30 Under 30 Asia List
May 19, 2025 We’ve got some exciting news to share — our co-founder and CEO Mrinali Kumar (aka Milli) has been named to the Forbes 30...
12 minutes ago2 min read
1 view
0 comments


Ads on PAds
This one's for those period cravings! We've teamed up with Ads on Pads this October to provide free period products in bathrooms across...
Oct 15, 20241 min read
90 views
0 comments


The Food Show Wellington!
What a blast we had at The Food Show Wellington! It was such an awesome weekend, and we want to thank everyone who came out to support...
Sep 12, 20241 min read
37 views
0 comments


Plastic-Free Month
We celebrated both national ice cream month and plastic free July🌏🍦 Plastic waste can take anywhere from 20 to 500 years to decompose,...
Aug 1, 20241 min read
103 views
0 comments


We will be at the women's lifestyle expo
Attention Wellington! Looking for weekend plans? Come see us at the Women’s Lifestyle Expo at TSB Arena! We will be there serving some...
Apr 12, 20241 min read
130 views
0 comments


An Expo-filled Weekend‼️
Are you looking for something to do this weekend? EatKinda will be at two expos over the weekend, and we would love to see you there: The...
Apr 5, 20241 min read
79 views
0 comments


EatKinda on TVNZ Breakfast
So, this happened... EatKinda was on National TV! 🎥👀 Ever thought about starting your day with dessert? Last week, our co-founders,...
Mar 28, 20241 min read
352 views
0 comments


Keeping it Fresh in 2024
Exciting news, Auckland! Keep an eye out during your next shopping trip because we've officially launched in Farro Fresh stores! Last...
Mar 28, 20241 min read
48 views
1 comment


EatKinda x Marcels Pancakes
Alright, so we know you love ice cream (duh!) but what about pancakes? What about plant based pancakes?! That's right, Marcels has plant...
Jan 15, 20241 min read
213 views
0 comments


we WON 2 awards at the 2023 New Zealand Food Awards
Kia ora EatKinda Whānau, We are pumped - we WON 2 awards at the 2023 New Zealand Food Awards. 🏆 Strawberry Swirl in the Below Zero...
Oct 30, 20231 min read
141 views
0 comments


WE’RE IN COUNTDOWN ⏳🚀
If you haven’t seen already on our socials, WE ARE NOW IN COUNTDOWN! 🤯 This is an incredible milestone for our growing kiwi startup, and...
Oct 30, 20231 min read
97 views
0 comments


sunrise conference + going viral
Wow! What a crazy month September has been. We've been SO busy working towards our exciting launch into Countdown for November. Our staff...
Oct 3, 20232 min read
146 views
0 comments


EATKINDA at THE FOODSHOW + WHAT ELSE IS HAPPENING?
We made our debut at the Auckland food show on 27th July. We exhibited our ice-cream at the 4-day Food Show event at the Auckland...
Oct 3, 20233 min read
32 views
0 comments


From testing to triumph: Our successful launch with Hell Pizza
In 2019, Mrinali Kumar and Jenni Matheson, our co-founders, had big dreams of taking EatKinda nationwide and then to the world. In March...
Jul 25, 20233 min read
168 views
0 comments


We sold out at Hell + are we launching in the US?!
All cheers around here for a successful launch with our pals over at Hell Pizza. 🍕 Hell Pizza took a chance on our unique product by...
Jun 8, 20232 min read
628 views
2 comments


Reducing food waste - one ice cream at a time
Food waste is a major issue in New Zealand and across the globe, with forty percent of all fruit and vegetables grown in New Zealand...
Apr 29, 20234 min read
479 views
2 comments
bottom of page